Fashion Designer - Founder of NOTTODAY
My name is Maayan Galilee. I'm a fashion designer based in Israel, and the founder of NOTTODAY. I design, cut, sew, and finish every piece myself.
Since graduating, I've created custom pieces for musicians, stage performances, music videos, and fashion editorials. My work has been featured in Israel's leading publications and recognized internationally. Each project is different - what stays constant is the process: everything made by hand, alone, in my studio.
NOTTODAY is an independent fashion label I founded. The name is a daily refusal. Not today will doubt stop the work. Not today will convention dictate what a garment should look like.
The label works across custom stage wardrobe, editorial collaborations, music video costumes, and ready-to-wear collections. My vision is to bring the same intensity and craft into a broader range of work - translating bold, one-of-a-kind energy into pieces that move between the stage and everyday life.
I graduated from the Fashion Design Department at Shenkar College of Engineering, Design and Art (B.Des Fashion Design, 2025). During my studies, I lost my mother, Chani. My graduation collection - "I Love You Mom" - was built from her own clothes. That project taught me something I already knew but couldn't yet articulate: materials carry memory. A garment can hold more than a body.
The "Sustainability - Emo Kids" upcycled collection won the Dizengoff Centre sustainable fashion competition and was featured on the cover of Yediot Aharonot's fashion supplement. It was shown at Fashion Week 2021.
The "Red Leather" graduation collection was shortlisted for the 2025 RLSD (Real Leather. Stay Different.) international design competition.
The "Menswear - Basquiat" collection was shown at Israeli Fashion Week 2020.
Since graduating, my work has focused on custom pieces for stage performances, musicians, and fashion editorials. I designed two custom stage looks for the ALIVE tour by Static and Liraz (2025), built to withstand nightly two-hour performances. The "Red Leather" ensemble and "Rockstar Denim" jacket were both featured in Nasrin Kadri's music video "Lo Lifnot Elay."
My vision is to bring the same intensity and craft into a broader range of work - translating bold, one-of-a-kind energy into pieces that move between the stage and everyday life. Every garment is a statement of what fashion can be when it's built with intention.
Featured in Yedioth Ahronoth, Ynet, ARE Magazine, Fashion Israel, Walla!, Mako, Jour Magazine, Maariv, and Portfolio Magazine. Shortlisted for the RLSD International 2025 design competition.
Email: Info@WearNotToday.com
Instagram: @maayangalilee